AuraAura
Beauty & wellness, brought to their door

Dignified grooming for the people we love most.

Aura connects family caregivers with background-checked, traveling beauticians and barbers — so seniors get the haircut, manicure, or shave they deserve, gently and at home.

1,200+
Caregivers trust Aura
4.9★
Avg. visit rating
100%
Background-checked
Caregiver smiling with a senior — used on the landing hero collage
Hairdresser at work — landing decorative collage
Manicure detail — landing decorative collage
Same-week visits
Most cities < 48h
In-home
No travel needed
Background-checked pros
Caregiver-first design
One-tap rebooking
5-star bedside manner
Three simple steps

From booking to a smile in their living room.

Caregivers stay in control. Loved ones stay comfortable. Aura takes care of the rest.

01

Add your loved one

Create a senior profile with mobility notes, preferences, and home address. Stored privately, used only by your provider.

02

Pick a vetted pro

Browse beauticians, barbers, nail techs, and massage therapists nearby. Read reviews, see specialties, choose your favorite.

03

Book & relax

Schedule one-off visits or set a gentle recurring rhythm. Pay securely. We'll send the reminders.

Meet the Aura team

Trusted hands. Warm hearts.

Every provider on Aura passes a multi-step background check, holds a current license, and is trained in senior-friendly care.

Marcus Holloway
5.0

Marcus Holloway

Massage Therapist

San Jose· 16 yrs

From
$85/hr
Maria Estefani
4.9

Maria Estefani

Beautician

San Francisco· 14 yrs

From
$65/hr
Priya Raman
4.9

Priya Raman

Hairstylist

Palo Alto· 11 yrs

From
$70/hr
James Whitlock
4.8

James Whitlock

Barber

Oakland· 21 yrs

From
$55/hr
Simple, honest pricing

Pay per visit, or save with a plan.

No hidden fees. Cancel any plan anytime. Tip your provider in-app — 100% goes to them.

Single Visit

One-off bookings — perfect for a special occasion or a first try.

$25–$50per session
  • 1 booking
  • Vetted pro of your choice
  • Same-week scheduling
  • Pay only after the visit
Most loved

Essentials

Two recurring visits a month. Great rhythm for haircuts or manicures.

$75/month
  • 2 visits / month included
  • Priority booking
  • Free reschedules
  • Caregiver SMS reminders

Aura Care

Full-service monthly care plan with grooming, nails, and a wellness extra.

$150/month
  • 4 visits / month included
  • Mix specialties freely
  • Dedicated care advisor
  • Monthly wellness check-in

“Mom hasn’t been to a salon in two years. Watching her smile at her reflection after Maria’s visit made me cry. Aura gave her back something I didn’t know was missing.”

Sofia Reyes
Caregiver to her mom · San Francisco

Average rating across thousands of in-home Aura visits.

Give them an afternoon of feeling like themselves again.

Create your free Aura account, add your loved one’s profile, and book a vetted provider in minutes.